Keeping A ‘Spring’ In Our Business Step
In 1984, Ronald L. Hutchins noticed that his pharmaceutical clients discarded gloves and other apparel after only one use. This began his idea of creating a cleanroom supply source in Virginia’s beautiful Shenandoah Valley. He started his business working from the family’s basement. Over the years, with great perseverance and solid business principles Ronald earned industry wide respect for his company, Hutchins & Hutchins Inc., Your Cleanroom Supplier. Daughter, Becky Wiseman came on board in 1988 and in 2000 found herself at the helm of Hutchins & Hutchins Inc. Wiseman says, “I can’t imagine doing anything else!”
We are a provider of cleanroom equipment and supplies. This idea is expressed in our well-recognized logo which was hand-drawn by no other than the founder himself, Ronald Hutchins. He wanted to portray the idea of an extremely clean, sanitary, enclosed environment. To do this he choose a color scheme of crisp, refreshing blues and greys. The imagery of the logo is a barebones cleanroom, illustrated through the use of clean lines and minimal detail. This impenetrable cleanroom is surrounded by a grouping of squares representing the particles of our natural environment. Along with the logo specific images are used to show snippets of the cleanroom process. While the subject matter of these has stayed the same, the overall look and feel has been refined and modernized to appeal to today’s customer base.
This logo and related imagery is presently found on the company’s website, social media channels, print media and local advertisements. This mix of marketing is kept up to date by a collaborative effort of Hutchins staff and 24-7 technical computer support team. With the coming of the New Year an advertising coordinator was hired to maintain the company’s web presence. Constant posting of the latest in cleanroom news, exclusive discounts and special product promotions keeps the company current and noteworthy. We also send out a monthly newsletter highlighting the recent updates within the company and its manufacturers. Another way we keep our customers informed is by physically handing out our company’s informational brochure and individual business cards. Each contains our modern QR code for convenience of IPhone users.
Becky has kept her father’s legacy alive and matured Hutchins & Hutchins Inc. into the thriving business it is today. Technology has exponentially grown over the years, providing an endless stream of up to the minuet communication, which she uses as a business advantage. With all of these opportunities to grow, this woman-owned small business maintains the vision and principles of its founders. H&H is full-service cleanroom supply facility complete with onsite cleanrooms, storage warehouse and temperature controlled room. Endless statistical analysis and monthly reports map out the growth Hutchins & Hutchins Inc. has made over the years, and looking ahead, our goal is to keep our progress on the rise.
